Paul Boag from Boag World writes about when to blog and how often. This is very timely indeed especially for this author who’s blogging agenda often comes off the rails. Paul, who is a prolific and professional blogger sums up with the decision that regularity is just as important as quality even with the advent of RSS feeds that deliver content automatically to subscribers. Paul notes that his audience look forward to his content now and he doesn’t let them down.
Over 66% of blogs have not been updated in over 2 months and anywhere between 60% and 80% are abandoned within their first month. It is very easy for a blog to go from a good idea to an embarrassment.
The main problem is that blogging is a lot more work than people expect. Regularly coming up with quality content over the long term is a significant challenge and many individuals and organisations find it hard to keep up.- Paul Boag “Boag World”
Paul makes a suggestion as to how to vary your blogging to include different styles of postings. Paul posts show notes and links to resources to vary his own blogging. I have made some suggestions along these lines to clients and have a small list of suggestions here often forming opportunities for new categories.
1. Blog on a subject that you are passionate about.
2. Create an ongoing F.A.Q. on your site
3. Interview an admired colleague or potential client on skype (record it on skype) to transcribe it
4. Refer to and quote from a newspaper, book or magazine.
5. Add a picture or cartoon that you may find funny.
6. Invite a olleague to register on your blog and write an article.
7. Add a few brief survey questions to your site and ask colleagues and subscribers to give their answers by using the comment tools.
8. Find something funny in your day and blog it.
9. Add some new products to your inventory or services and create a press release style article about it.
10. Create a category called champions in which you post on the achievements, milestones and effectiveness of a leader in your industry.
11. Write an article on one of your customers and the implementation of one of your ideas in their organization.
I think this list has got some potential to grow into it’s own category on my blog or my new blog “wordpressblog.net” that is coming real soon.
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Paul Boag from Boag World writes about when to blog and how often. This is very timely indeed especially for this author who’s blogging agenda often comes off the rails. Paul, who is a prolific and professional blogger sums up with the decision that regularity is just as important as quality even with the advent [...]
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August 3rd, 2008
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